Publicity is the art of creating awareness in print, broadcast or digital media through public relations campaigns. Public relations tactics may include press releases, media alerts, article pitches or article submissions. The objective of publicity is to generate UNPAID media placements that enhance an author’s image and attract interest in the author’s work.
The main goal of author and book publicity typically is not to stimulate an immediate surge of sales, though that may be the result. Instead, the chief goal is usually to establish a longer-lasting gain in overall author “brand,” which is comprised of name recognition, expertise, credibility and reputation. Another goal may be to create audience buzz about the author’s latest (or first) book, which can create favorable market conditions for sales.
Publicity, which generates UNPAID media attention, contrasts with advertising, which is the use of PAID media placements such as banner ads, TV and radio commercials, Facebook advertising, Google AdWords campaigns and ads in book fair programs.
For more information, see the Publicity FAQ.
The competition for media attention today is overwhelming. Even books written by well-known authors struggle for visibility in the marketplace. Today over 50,000 new books are published on Amazon each month. That’s why even the biggest-name authors actively engage in book publicity. Even books written by well-known authors struggle for visibility in the marketplace.
Capturing publicity is hard work. It requires up-to-date knowledge of relevant media decision makers and opinion leaders, great writing and relationship skills, a sense of what media channels are looking for, boundless creativity and tremendous persistence. Most authors do not have all these contacts and abilities. Even if they did, their time would probably be better spent writing another book.
For more information, see the Publicity FAQ.
Self-published books as well as traditionally-published books can benefit from publicity, but it’s true that self-published books have a more difficult time attracting media attention. Unfounded media biases and the lack of author brand can create a daunting challenge for self-published authors.
That’s why the experience and creativity of a professional publicist is even more important for self-published titles. AuthorScope publicists appreciate the self-published author’s dilemma and have some unique and effective tools that can produce real results.
For more information, see the Publicity FAQ.
All kinds of books can benefit from effective publicity campaigns, but some more than others. For example, nonfiction titles are generally easier to publicize than fiction. Any book that has newsworthy aspects can achieve broader media attention than a book that has none. Here is a summary of how publicity can benefit some of the major types of books.
For more information, see the Publicity FAQ.
Nonfiction books in general are the easiest to publicize because they are topical, which means that a publicist can more easily identify an audience for the book’s topic and determine which media sources appeal to those readers. Broadcast producers as well as feature writers and editors at magazines and newspapers are typically open to telling their audiences about new sources of information about interesting topics, even when the book is written by a debut author.
AuthorScope specializes in nonfiction publicity and can identify and focus on the most compelling features of your nonfiction book to secure media exposure.
Promoting a business book is never just about the book, but also about featuring an author’s expertise and credibility in the specific subject area. In many cases, a book can be a powerful “business card” that establishes and promotes the author’s reputation and credibility. This enhanced credibility can attract new clients and even increase income as a consultant, trainer, advisor or executive. Publicity can magnify the book’s positive influence to thousands of new people literally around the world.
Some goals for a business book publicity campaign:
Self-help books cover a wide array of topics from health and wellness to spirituality and personal finances. Because such books generally are filled with specific and practical advice, media decision-makers typically are receptive to publicizing new self-help books. Also, the book becomes proof of an author’s expertise. The more broadly an author’s expertise is broadcast to the public, the more that author's reputation helps sell his or her book.
Some goals for a self-help book publicity campaign:
Which children’s books are best suited for a publicity campaign? To summarize: books that have a universal theme with newsworthy elements written by authors with expertise in those themes. AuthorScope publicists create a compelling story about the book and its author, then pitch that story to media that specialize in the interests of children, parents, families, grandparents and education plus other relevant topics. Since most children do not buy books, publicity efforts are focused on those who do.
Some goals for a children's book publicity campaign:
Fiction works can be notoriously difficult but not impossible to promote. Fiction readers typically have a few favorite authors and are often resistant to buying or reading the works of others, particularly those the reader has not heard of. Publicity efforts for novels are usually focused on introducing the author to readers, building up positive reviews and endorsements for the book, and establishing a successful beachhead in the author’s home territory.
Some goals for a fiction publicity campaign:
All genres of books can be made available as Ebooks. Publicity is well-suited for Ebooks, no matter what the genre or topic, because this market is growing rapidly and Ebook readers are responsive to information about new books. Here are some facts:
In 2016, Calumet Editions, a publisher of fiction and nonfiction books, conducted a survey to determine the primary factors that influence book purchases.
In summary, the survey revealed that if a reader doesn’t already know and trust you, chances are he or she won’t buy your book.
This fact underscores how important your author brand and familiarity are to the reading public. Publicity is one of the chief ways of establishing name recognition and credibility among readers. AuthorScope publicity campaigns for authors are specifically designed to introduce new authors to their potential audiences and establish a compelling brand that makes the author a candidate for the reader’s bookshelf.
AuthorScope knows how to position you as an author or expert in the marketplace and build your brand quickly and cost-effectively.
For more information, see the Publicity FAQ.
For more information, see the Publicity FAQ.