- You are here:
- Home »
- Twitter Network Old
AuthorScope Twitter Ad Network
A Twitter Network for Authors
After three years of building a Twitter network for book and author promotion, we are pleased to finally announce that the AuthorScope Twitter Network is open to the public. For a long time we have been curating followers, promoting a selected assortment of high-quality books, testing and measuring effectiveness of the network, and building infrastructure.
Why Twitter?
Twitter has been called the world’s largest book club because of its popularity with readers and authors. For readers, it is easy to connect with authors and book sites for news of discounted books, new releases, and giveaways. Because so many readers are actively looking for books on Twitter, it is the ideal social medium for book marketing.
When my books went out of print, I found a new publisher and discovered a whole new readership through the AuthorScope Twitter Network.”
HIGH-QUALITY FOLLOWERS
The fast-growing AuthorScope Twitter Network is comprised of 16 Twitter accounts with 1,150,000+ followers. For years we have recruited only those followers who deliver high value to book marketers. Most of our followers meet rigid quality guidelines.
The vast majority of followers are:
- A real person, not a fake account
- Active on Twitter
- A book reader
- Not a spammer
- Fluent in English
- Served online by Amazon
Virtually no fake followers
With the proliferation of fake Twitter accounts, many people have asked about the integrity of our followers. To monitor this issue for our Network, we have used AuditScore.com, a third-party resource that specializes in checking Twitter accounts for fake followers. Here are the results:
Millions of ad impressions
The AuthorScope Twitter Network has a large built-in audience. While the total follower base is over 1,150,000 readers and authors, Network ads recently generated 8.8 million impressions in just 28 days.
My novels have been among the top sellers at my publisher, which used the Twitter Network exclusively for marketing. It worked for me.”
GET OVERSEAS SALES & CLICK STATS
We will convert your link to a smartURL, which is a unique shortened link that provides two important benefits:
- If your link goes to an Amazon book page, we will program the smartURL to redirect the user to a specific Amazon store detected by the user's location in 13 different countries. For example, if the user is in the UK, clicking the smartURL will deliver the user to the Amazon book page at Amazon.co.uk. Over 30% of our followers are overseas.
- Your smartURL also provides third-party, objective click statistics whenever you want. Just enter your smartURL into the address bar of your browser, add a PLUS sign (+), and hit ENTER. Your stats will appear.
After I collected some of my feature stories for weeklies and monthlies into a true crime anthology, the big question was how to market such a book. Out of the gate, the AuthorScope Twitter Network produced sales. And now, two-and-a-half years later, the book still sells when it’s promoted on the Network.”
CAN YOU GUARANTEE SALES?
In short, no, we cannot guarantee sales. Any ad channel that says it can is misleading you. The job of an advertising channel is to present your book to as many qualified potential buyers as possible. AuthorScope does this. The success of “selling” the book once it is presented depends upon the quality and effectiveness of many other factors that AuthorScope has no control over, such as the:
- Author's name recognition and reputation
- Effectiveness of the Tweet (many marketers test various messages to find the best one)
- Book title
- Book cover
- Book description
- Book price
- Ability of the book landing page ability to convert browsers to buyers
- Availability and quality of sample pages
- Author’s name recognition and reputation
- Number of competitors and sales in the genre or topic
- Competitors’ current promotions
- Other current supporting promotions of your book
My book on distracted driving, One Split Second, has seen sustained sales because of the incredible visibility provided by the AuthorScope Twitter Network. I am now working on a second edition with a planned launch on Twitter.”
WHAT TO ADVERTISE ON THE NETWORK
Authors have found a number of reasons to advertise on the AuthorScope Twitter Network. Here are a few:
- Generate book visibility and sales
- Announce book price reductions or free books
- Promote a book tour, blog tour or speaking tour
- Build traffic for a blogsite or post
- Generate author name recognition
- Amplify results of PR activities
Other companies and individuals have found a number of reasons to advertise on the AuthorScope Twitter Network. Here are a few ideas:
- Market book printing services
- Announce author events
- Promote book fairs, festivals, and conferences
- Solicit submissions to publishers
- Amplify results of PR activities
- Build audiences for broadcast or streaming book shows
The AuthorScope Twitter Network is the main way I connect with readers who are interested in my book. Through this enormous Twitter visibility, I’ve also had many fruitful online interactions with readers and would-be readers.”
AD SCHEDULES & PRICING
The Key to Twitter Marketing
Because Twitter was designed to be a real-time news engine, users only see Tweets that are posted by other people while the user is viewing Twitter (plus Tweets sent up to 20 minutes earlier). If you Tweet a message to 1,000 followers, only about 1-2% of those followers—approximately 10-20 people—will see that specific Tweet.
If you want your Tweet to be seen by ALL your followers, you would need to Tweet that same message at least 50 times at different times and on different days of the week.
Book your Tweets
AuthorScope ad schedules make it easy for you to choose your Tweet frequency (how many times per day you want your message Tweeted) and the number of days or weeks you want those Tweets to be posted. The cost of an ad campaign depends on those variables.
Except for the books I sell at signings and other events, virtually all the books I sell are through the AuthorScope Twitter Network. Am I happy with the visibility I get? Absolutely.”
The AuthorScope Twitter Network has been the mainstay for sales of all five of my Spencer Manning mystery novels. It’s a great and affordable way to sell books and build an author brand. I wouldn't have the recognition and sales I now have without it.”