A Twitter Network for Authors
After three years of building a Twitter network for book and author promotion, we are pleased to finally announce that the AuthorScope Twitter Network is open to the public. For a long time we have been curating followers, promoting a selected assortment of high-quality books, testing and measuring effectiveness of the network, and building infrastructure.
Twitter has been called the world’s largest book club because of its popularity with readers and authors. For readers, it is easy to connect with authors and book sites for news of discounted books, new releases, and giveaways. Because so many readers are actively looking for books on Twitter, it is the ideal social medium for book marketing.
When my books went out of print, I found a new publisher and discovered a whole new readership through the AuthorScope Twitter Network.”
My novels have been among the top sellers at my publisher, which used the Twitter Network exclusively for marketing. It worked for me.”
We will convert your link to a smartURL, which is a unique shortened link that provides two important benefits:
After I collected some of my feature stories for weeklies and monthlies into a true crime anthology, the big question was how to market such a book. Out of the gate, the AuthorScope Twitter Network produced sales. And now, two-and-a-half years later, the book still sells when it’s promoted on the Network.”
to see an array of books AuthorScope has promoted
In short, no, we cannot guarantee sales. Any ad channel that says it can is misleading you. The job of an advertising channel is to present your book to as many qualified potential buyers as possible. AuthorScope does this. The success of “selling” the book once it is presented depends upon the quality and effectiveness of many other factors that AuthorScope has no control over, such as the:
My book on distracted driving, One Split Second, has seen sustained sales because of the incredible visibility provided by the AuthorScope Twitter Network. I am now working on a second edition with a planned launch on Twitter.”
Authors have found a number of reasons to advertise on the AuthorScope Twitter Network. Here are a few:
Other companies and individuals have found a number of reasons to advertise on the AuthorScope Twitter Network. Here are a few ideas:
The AuthorScope Twitter Network is the main way I connect with readers who are interested in my book. Through this enormous Twitter visibility, I’ve also had many fruitful online interactions with readers and would-be readers.”
Because Twitter was designed to be a real-time news engine, users only see Tweets that are posted by other people while the user is viewing Twitter (plus Tweets sent up to 20 minutes earlier). If you Tweet a message to 1,000 followers, only about 1-2% of those followers—approximately 10-20 people—will see that specific Tweet.
If you want your Tweet to be seen by ALL your followers, you would need to Tweet that same message at least 50 times at different times and on different days of the week.
AuthorScope ad schedules make it easy for you to choose your Tweet frequency (how many times per day you want your message Tweeted) and the number of days or weeks you want those Tweets to be posted. The cost of an ad campaign depends on those variables.
Except for the books I sell at signings and other events, virtually all the books I sell are through the AuthorScope Twitter Network. Am I happy with the visibility I get? Absolutely.”
The AuthorScope Twitter Network has been the mainstay for sales of all five of my Spencer Manning mystery novels. It’s a great and affordable way to sell books and build an author brand. I wouldn't have the recognition and sales I now have without it.”